The Keys To Free Traffic Using The PR Mastery Method™

Business owners know all too well the struggle to get the word out on their business, establish their names, appease the Google gods, and get traffic to their website without blowing their marketing budget. Competing for keywords these days is akin to bidding for a rare Vermeer painting - whoever has the biggest budget wins. But what if you don't have the budget?

Keeping up with the analogy, there exists an alternative way to build your brand, promote your products and services online, and generate free traffic on an "art reproduction" budget using article marketing, one of those time-tested tools to draw your target market to your website by presenting yourself as a trusted authority in your niche. But before we delve into that further, you need to familiarize yourself first with the PR Mastery Method.

What exactly is the PR Mastery Method? Let's start with its 5 key components, namely:

  1. Credibility
  2. Authority
  3. Celebrity
  4. Rankings in the Search Engine
  5. Get Traffic

The evolution of the Internet has changed the marketing and PR game as far as article marketing is concerned, allowing you to build your brand and reputation using the 5 keys above. Regardless of your industry or field, correctly applying those components into your article marketing strategy will generate results at a fraction of the usual cost of hiring a PR firm to submit articles to traffic sources.

To illustrate:

Step 1 - Go to an article submission site like EzineArticles.com. Research what people are reading and writing about.

Step 2 - Create an account with the article submission site.

Step 3 - Find articles similar to what you could write about and adapt them with your story/expertise and ESPECIALLY tips.

Let's say you're in the business of producing organic skin care and cosmetic products. You could write a 400 to 750 word article sharing tips on skin care for women in their forties. Use a writing style that is neither bookish nor overly-promotional, but one that still presents you as a friendly authority on the subject.

Keep in mind this formula when coming up with article titles. The catchiest titles usually start with:

"4 Tips to..."
"7 Steps to..."
"5 Hidden Secrets to..."
"How to..."
"Avoid the 7 Myths/Sins to..."

Step 4 - Write that Article!

Step 5 - At the conclusion of the article, place a short author's biography or "bio". Use this area to write about yourself as an expert in your field. You could write something like:

Your Name is an author and expert in helping thousands around the world . Get Free Report Titled: , go to: Your URL (ideally with an opt-in page).

As an example it could look something like this:

Bethany Sims is an author and expert in Family Crisis Resolution, helping thousands around the globe with her transformational programs. Get your FREE Report: 7-Steps To Raise Kids With High-Self Esteem, Get Better Grades, And Make Their Parents Proud!
www.mybetterkidsformula.com

Bingo, you've just generated your first article!

However, here's a critical reminder for you when you include URLs in your article:

There are programs out there that teach you article marketing and one of the strategies they teach is to put your affiliate link or that company's URL in the article. While it is somewhat effective, what you'll be doing instead is branding your affiliates when in fact, you should be branding YOU. So it should be your URL - one you CONTROL and OWN - that when clicked takes the visitor to a lead-capture type page (or "squeeze page") to generate leads and subscribers.

Now that you have your article, polished and perfected and all, the next step is to submit it to the article submission site for syndication. The crucial thing here is that it shouldn't just be any site; it has to be an established and trusted QUALITY article directory where you won't be lumped with startups guilty of submitting - even spamming - atrociously-written articles. It only makes good PR sense that articles that bear your company name and link to your site are in "good company" to build credibility and authority.

With your first article out of the way, your next battle plan is to build more credibility, authority AND celebrity as a trusted resource in your particular niche. The solution? More articles and modified variations of those articles. So...

  1. Start with a goal of writing one quality article a month.
  2. Then grow into one per week in the next 3 to 6 months.

Bear in mind, though, that you probably won't get a lot of traffic at first BUT the quality of the traffic will likely be high. It may even take 45 to 90 days to see any type of traffic from your initial efforts; however, you are establishing a very crucial baseline that will serve your company name and reputation very well in the future. Historically, article marketing has shown that articles dating as far back as 10 years ago are still online, still ranking in the search engine results, and sending free traffic to the source's company website. So you are essentially planting the seeds that will give you the competitive advantage over time.

You can definitely make Article Marketing work for you provided you do it right. Work smart, not harder. Write carefully and with authority, but without making your piece look like a textbook-grade paper. Every time you submit your article, you are investing in your company's future, reputation and bottom line, so make each article count!

 

 

 
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