Find Your Unique Offering, Make More Sales, Hire the Right People and More with Coach Micheal Burt

Wed, Oct 5, 2016

Blog Posts


If you could position yourself in a unique way with authority and credibility, what would it do for you?


Today, you’re going to hear from Coach Michael Burt, a proven coach both on the athletic field and in the business world. Michael has an amazing knack for seeing the trouble spots in businesses quickly and giving clear, cogent advice and wisdom about how to position yourself as the go-to expert (and more).

You’ll discover Michael’s “Cheetah and Zebra” strategy, the 4 Missing Structures, 3 Types of People in Business, How to Articulate your message, The 2.2 Millimeter Concept, CRUMBS Concept, and you’ll even hear Michael talk about his wife and daughter and how he balances entrepreneurship and home life – so you can grow, excel, accelerate, and dominate your marketplace.

Michael Burt is a former championship coach with an entrepreneurial  mindset, and he’s quickly become the go-to business coach for growth minded companies in competitive and saturated markets who want to look different, run faster, and be agile. He is the author of ten books, including the bestseller, “This Ain’t No Practice Life” and the Wiley published “Zebras and Cheetahs- Look Different, Run Faster, Be Agile.”

If you struggle to know how to sell more effectively, how to hire people who are the right fit for your team, or balance your work life with the most important priorities – the people back at home – then you’ve got something to look forward to on this episode.


Here’s a glimpse of what you’ll learn in this show:

  • [0:32] Dan’s welcome and introduction to Michael Burt, founder of The Greatness Network.
  • [2:08] Who is Michael Burt and what does he really do?
  • [3:58] The “Wall of Fame” on Michael’s office wall, and why Randy Gage is on it.
  • [6:49] The “superpower” that Michael has and the biggest benefit he brings to his clients.
  • [8:35] 3 types of people Michael coaches.
  • [9:47] The basic idea behind cheetahs and zebras.
  • [12:01] What Michael was known for in High School.
  • [13:44] If a person is just getting started, what steps does Michael recommend?
  • [17:19] Next steps for people who have down the first steps.
  • [20:05] Michael’s definition of “selling.”
  • [21:35] The importance of focusing on your present and potential clients.
  • [23:45] Where is your high level activity?
  • [24:35] Michael’s most important things for moving HIS business forward.
  • [26:20] How Michael integrates what he does with his family life.
  • [28:41] The top mistakes Michael has made, his lowest business point.
  • [31:08] What Michael would do differently in hiring after making some mistakes.
  • [32:56] How to connect with Michael.
  • [34:06] What Michael wants to be known for.
  • [35:45] The biggest challenge of being an entrepreneur and a Dad at the same time.
  • [38:31] What you want to look for in a genuinely good coach.


Resources mentioned on this episode:

Connect with Michael at: OR (the episode Dan mentioned)


People mentioned on this episode:





Dan Kuschell is a success driven business growth strategist, a media contributor, and thought leader. He helps entrepreneurs, leaders, and business owners grow and scale their companies 10x by driving the flow of elegant ideas, execution, and team-culture for greater clarity, confidence, and direction. Dan has been recognized worldwide for creating results with his resources, books, and strategies.

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