How to Turn Writing into a Career, Minimize Failure in Business, and Write Copy that Sells, with Ben Settle

Thu, Sep 15, 2016

Blog Posts

If you could turn your writing into a career, even if you didn’t consider yourself a good writer… and even if you are average at grammar… would you want to know how to do it?


Today’s guest, Ben Settle, is a master at increasing sales conversions for himself and other businesses. He’s a professional copywriter who’s learned from the best in the business how to research a market, write to that market’s specific pain points, and generate sales well above the industry norm. He’s convinced that he’s nothing special and that any entrepreneur can learn the skills to write to create more business, make more sales, and boost profits.

In this conversation he shares many tips and strategies to get into the minds and hearts of your prospects so that you know how to write to their real needs.

Her also shares his 5-step copywriting formula that he gleaned from researching the work of greats in the copywriting industry like Gary Halbert, Eugene Schwartz, David Ogilvie, Ken McCarthy, and many others. Ben’s boiled down everything he’s learned into simple, proven strategies that he believes anyone can learn. Effective writing (copywriting) is not about the product, and not about the price. It’s about knowing your target market. He’s convinced that if you know your market well, you can sell them every time, and he’s going to walk you through some of the strategies to do just that…

Here’s a glimpse of what you’ll learn in this interview and conversation:

  • [0:32] Introduction of today’s guest: Ben Settle.
  • [2:54] What Ben learned from Gary Halbert.
  • [7:20] Ben’s 5 step formula for writing copy.
  • [9:27] What IS copywriting?
  • [13:10] How to read the minds of your clients? (his 17 page questionnaire).
  • [18:02] The three types of business people.
  • [19:20] How to get into the subconscious mind of your prospects.
  • [20:00] How to know your Market (tips he learned from Eugene Swartz)
  • [21:46] How to get people to open up about their problems.
  • [23:09] Why “hard selling” is outdated and leads to hard times
  • [25:40] Why“Moving the Free line” may not be the best way to grow your following
  • [27:26] Why Ben was compelled to go into writing in the first place.
  • [28:05] Rituals you can use to become a better writing.
  • [28:58] How writing Gary Halbert’s letters by hand can help you become a better writer
  • [30:13] Why writing trumps typing when you’re learning to write copy.
  • [31:01] The top people to learn writing and copy from
  • [32:30 The biggest mistakes you can make in business – and how to turn it into a transformation
  • [34:30] What to do when you hit bottom (and what you can learn from Ben)

Resources mentioned on this episode:

People mentioned on this episode:




Dan Kuschell is a success driven business growth strategist, a media contributor, and thought leader. He helps entrepreneurs, leaders, and business owners grow and scale their companies 10x by driving the flow of elegant ideas, execution, and team-culture for greater clarity, confidence, and direction. Dan has been recognized worldwide for creating results with his resources, books, and strategies.


Meet Dan at

Get more access to Dan’s wisdom here:

Watch/Listen to the show:

Tweet us at:

Follow us on Facebook:

Linked In:




Leave a Reply

You must be logged in to post a comment.